Pop meets formal stringency – our aim for the design of MONOPOL Online was to create a news portal that brings together aesthetic playfulness with the objective approach of journalism. Throughout the design, that is characterised by the use of basic geometric shapes and a clear structure, the calculated use of movement is used as a leitmotif. Elements such as the morphing logo and the accordion-effect create various rhythms and playfully draws the visitors’ attention towards the respective sections and allow a smooth navigation through the content. 2019